StartupBooks.io

A curated directory of impactful books
to help you along your startup journey

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The $100 Startup

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future - by Chris Guillebeau

In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a...

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The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding - by Al Ries

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding...

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The 22 Immutable Laws of Marketing: Violate them at Your Own Ris

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! - by Al Ries

In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in...

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Read my Book Highlights here.


The 4-Hour Body

The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman- by Timothy Ferriss

The 4-Hour Body is the result of an obsessive quest, spanning more than a decade, to hack the human body. It contains the collective wisdom of hundreds of elite athletes, dozens of MDs, and thousands of hours of jaw-dropping personal experimentation. From Olympic training centers to...

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The 4-Hour Work Week

The 4-Hour Workweek - by Timothy Ferriss

Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a...

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The 7 Day Startup

The 7 Day Startup: You Don't Learn Until You Launch - by Dan Norris

From generating ideas to gaining your first paying customers, The 7 Day Startup is the bootstrapper's bible for launching your next...

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The 80/20 Principle

The 80/20 Principle: The Secret to Achieving More with Less - by Richard Koch

Be more effective with less effort by learning how to identify and leverage the 80/20 principle: that 80 percent of all our results in business and in life stem from a mere 20 percent of our efforts.
The 80/20 principle is one of the great secrets of...

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All Marketers are Liars

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All - by Seth Godin

All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an...

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Anything You Want

Anything You Want: 40 Lessons for a New Kind of Entrepreneur - by Derek Sivers

You can follow the beaten path and call yourself an entrepreneur or you can blaze your own trail and really be one.
When Derek Sivers started CD Baby, he wasn’t planning on...

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The Art of Learning

The Art of Learning: An Inner Journey to Optimal Performance - by Josh Waitzkin

In his riveting new book, The Art of Learning, Waitzkin tells his remarkable story of personal achievement and shares the principles of learning and performance that have propelled him to the top—twice.
Josh Waitzkin knows what it means to be at the top of his game. A public figure since winning his first...

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The Art of Taking Action

The Art of Taking Action: Lessons from Japanese Psychology - by Gregg Krech

Gregg Krech opened new doors to self-reflection in his book, Naikan: Gratitude, Grace and the Japanese Art of Self-Reflection. Now he draws on Eastern philosophy, Buddhism, Japanese Psychology, Zen, and Martial Arts to offer an approach to ACTION that goes...

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Read my Book Highlights here.


The Artist's Journey

The Artist's Journey: The Wake of the Hero's Journey and the Lifelong Pursuit of Meaning - by Steven Pressfield

On our artist’s journey, we move past Resistance and past self-sabotage. We discover our true selves and our authentic calling, and we produce the...

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Atomic Habits

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones - by James Clear

Tiny Changes, Remarkable Results
No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to...

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Read my Book Highlights here.


Blue Ocean Strategy

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant - by W. Chan Kim & RenĂŠe A. Mauborgne

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and RenĂŠe Mauborgne challenge everything you thought you knew about...

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Bold

Bold: How to Go Big, Create Wealth and Impact the World - by Peter H. Diamandis

A radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools, Bold unfolds in three parts. Part One focuses on the exponential technologies that are...

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Building a StoryBrand

Building a StoryBrand: Clarify Your Message So Customers Will Listen - by Donald Miller

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with...

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Buyology

Buyology: Truth and Lies About Why We Buy - by Martin Lindstrom

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy...

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Company of One

Company of One: Why Staying Small Is the Next Big Thing for Business - by Paul Jarvis

What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your...

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Contagious

Contagious: Why Things Catch On - by Jonah Berger

Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that...

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Read my Book Highlights here.


Creativity Inc.

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration - by Ed Catmull

Creativity, Inc. is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and...

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Crossing the Chasm

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers - by Geoffrey A. Moore

The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of...

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Deep Work

Deep Work: Rules for Focused Success in a Distracted World - by Cal Newport

Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better...

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Delivering Happiness

Delivering Happiness: A Path to Profits, Passion, and Purpose - by Tony Hsieh

In DELIVERING HAPPINESS, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business, through LinkExchange, Zappos, and...

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The Design of Everyday Things

The Design of Everyday Things - by Don Norman

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or...

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The Dip

The Dip: A Little Book That Teaches You When to Quit (and When to Stick) - by Seth Godin

In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right...

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Do The Work

Do the Work: Overcome Resistance and Get Out of Your Own Way - by Steven Pressfield

"There is an enemy. There is an intelligent, active, malign force working against us. Step one is to recognize this. This recognition alone is enormously powerful. It saved my life, and it will save...

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Don't Make Me Think

Don't Make Me Think: A Common Sense Approach to Web Usability - by Steve Krug

Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and...

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Elon Musk

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future - by Ashlee Vance

Elon Musk spotlights the technology and vision of Elon Musk, the renowned entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, who...

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The E-Myth Revisited

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It - by Michael E. Gerber

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can...

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Eat That Frog!

Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time - by Brian Tracy

There just isn't enough time for everything on our to-do list—and there never will be. Successful people don't try to do everything. They learn to focus on the most important tasks and make sure those...

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Read my Book Highlights here.


The Effective Executive

The Effective Executive: The Definitive Guide to Getting the Right Things Done - by Peter F. Drucker

The measure of the executive, Peter F. Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as...

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Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Yo

Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving - by Noah Fleming

So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in...

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Founders at Work

Founders at Work: Stories of Startups' Early Days - by Jessica Livingston

Founders at Work: Stories of Startups’ Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak...

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The Happiness Advantage

The Happiness Advantage: How a Positive Brain Fuels Success in Work and Life - by Shawn Achor

Conventional wisdom holds that if we work hard we will be more successful, and if we are more successful, then we’ll be happy. If we can just find that...

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Read my Book Highlights here.


The Hard Thing About Hard Things

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers - by Ben Horowitz

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on...

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Hooked

Hooked: How to Build Habit-Forming Products - by Nir Eyal with Ryan Hoover

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a...

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Read my Book Highlights here.


How To Win Friends and Influence People

How To Win Friends and Influence People - by Dale Carnegie

Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most...

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Ignore Everybody

Ignore Everybody: and 39 Other Keys to Creativity - by Hugh MacLeod

When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and...

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Influence

Influence: The Psychology of Persuasion - by Robert B. Cialdini, Ph.D.

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of...

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Innovator's Dilemma

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail - by Clayton M. Christensen

The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen.
His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential...

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Inspired

INSPIRED: How to Create Tech Products Customers Love - by Marty Cagan

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the...

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In The Plex

In The Plex: How Google Thinks, Works, and Shapes Our Lives - by Steven Levy

Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best...

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It Doesn't Have to Be Crazy at Work

It Doesn't Have to Be Crazy at Work - by Jason Fried & David Heinemeier Hansson

In this timely manifesto, the authors of the New York Times bestseller Rework broadly reject the prevailing notion that long hours, aggressive hustle, and "whatever it takes" are required to run a successful business today.
In Rework, Jason Fried and David Heinemeier Hansson introduced a new path to working effectively. Now, they build on...

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Keep Going

Keep Going: 10 Ways to Stay Creative in Good Time and Bad - by Austin Kleon

In his previous books Steal Like an Artist and Show Your Work!, both New York Times bestsellers, Austin Kleon gave readers the keys to unlock their creativity and showed them how to become known. Now he offers his most...

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Read my Book Highlights here.


The Lean Startup

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - by Eric Ries

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a...

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Made To Stick

Made to Stick: Why Some Ideas Survive and Others Die - by Chip Heath

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with...

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MakeBook.io

Make: Bootstrapper's Handbook - by Pieter Levels

Get an idea from problems in your own life. If you don't have problems that are original enough, become a more original person. Don't build products that are solutions in search of...

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The Master Switch

The Master Switch: The Rise and Fall of Information Empires - by Tim Wu

Analyzing the strategic maneuvers of today’s great information powers–Apple, Google, and an eerily resurgent AT&T–Tim Wu uncovers a time-honored pattern in which invention begets industry and industry begets...

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Measure What Matters

Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs - by John Doerr

In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had...

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The Million-Dollar One-Person Business

The Million-Dollar, One-Person Business: Make Great Money. Work the Way You Like. Have the Life You Want. - by Elaine Pofeldt

The rise of one-million-dollar, one-person businesses in the past five years is the biggest trend in employment today, offering the widest range of...

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Mindset

Mindset: The New Psychology of Success - by Carol S. Dweck

After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in...

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Netflixed

Netflixed: The Epic Battle for America's Eyeballs - by Gina Keating

The inside story of Netflix’s incredible rise and uncertain future as master of the video universe
Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a...

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Nobody Wants To Read Your Shit

Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It - by Steven Pressfield

There's a mantra that real writers know but wannabe writers don’t. And the secret phrase is this:
NOBODY WANTS TO READ YOUR SH*T.
Recognizing this painful truth is the first step in the writer's transformation from amateur to...

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Nudge

Nudge: Improving Decisions About Health, Wealth, and Happiness - by Richard H. Thaler & Cass R. Sunstein

Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or...

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The Obstacle Is The Way

The Obstacle Is The Way: The Timeless Art of Turning Trials Into Triumph - by Ryan Holiday

The book draws its inspiration from stoicism, the ancient Greek philosophy of enduring pain or adversity with perseverance and resilience. Stoics focus on the things they can control, let go of everything else, and...

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Ogilvy On Advertising

Ogilvy On Advertising - by David Ogilvy

Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful...

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Outliers

Outliers: The Story of Success - by Malcolm Gladwell

Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?
His answer is that we pay too much attention to...

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