In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a...Go to the Amazon page to read more & for reviews.
The 22 Immutable Laws of Branding - by Al Ries
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding...Go to the Amazon page to read more & for reviews.
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! - by Al Ries
In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in...Go to the Amazon page to read more & for reviews.
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The 4-Hour Body is the result of an obsessive quest, spanning more than a decade, to hack the human body. It contains the collective wisdom of hundreds of elite athletes, dozens of MDs, and thousands of hours of jaw-dropping personal experimentation. From Olympic training centers to...Go to the Amazon page to read more & for reviews.
The 4-Hour Workweek - by Timothy Ferriss
Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a...Go to the Amazon page to read more & for reviews.
The 7 Day Startup: You Don't Learn Until You Launch - by Dan Norris
From generating ideas to gaining your first paying customers, The 7 Day Startup is the bootstrapper's bible for launching your next...Go to the Amazon page to read more & for reviews.
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The 80/20 Principle: The Secret to Achieving More with Less - by Richard Koch
Be more effective with less effort by learning how to identify and leverage the 80/20 principle: that 80 percent of all our results in business and in life stem from a mere 20 percent of our efforts.
The 80/20 principle is one of the great secrets of...Go to the Amazon page to read more & for reviews.
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an...Go to the Amazon page to read more & for reviews.
Anything You Want: 40 Lessons for a New Kind of Entrepreneur - by Derek Sivers
You can follow the beaten path and call yourself an entrepreneur or you can blaze your own trail and really be one.
When Derek Sivers started CD Baby, he wasn’t planning on...Go to the Amazon page to read more & for reviews.
The Art of Learning: An Inner Journey to Optimal Performance - by Josh Waitzkin
In his riveting new book, The Art of Learning, Waitzkin tells his remarkable story of personal achievement and shares the principles of learning and performance that have propelled him to the top—twice.
Josh Waitzkin knows what it means to be at the top of his game. A public figure since winning his first...Go to the Amazon page to read more & for reviews.
The Art of Taking Action: Lessons from Japanese Psychology - by Gregg Krech
Gregg Krech opened new doors to self-reflection in his book, Naikan: Gratitude, Grace and the Japanese Art of Self-Reflection. Now he draws on Eastern philosophy, Buddhism, Japanese Psychology, Zen, and Martial Arts to offer an approach to ACTION that goes...Go to the Amazon page to read more & for reviews.
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On our artist’s journey, we move past Resistance and past self-sabotage. We discover our true selves and our authentic calling, and we produce the...Go to the Amazon page to read more & for reviews.
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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones - by James Clear
Tiny Changes, Remarkable Results
No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to...Go to the Amazon page to read more & for reviews.
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In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about...Go to the Amazon page to read more & for reviews.
Bold: How to Go Big, Create Wealth and Impact the World - by Peter H. Diamandis
A radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools, Bold unfolds in three parts. Part One focuses on the exponential technologies that are...Go to the Amazon page to read more & for reviews.
Building a StoryBrand: Clarify Your Message So Customers Will Listen - by Donald Miller
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with...Go to the Amazon page to read more & for reviews.
Buyology: Truth and Lies About Why We Buy - by Martin Lindstrom
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy...Go to the Amazon page to read more & for reviews.
Company of One: Why Staying Small Is the Next Big Thing for Business - by Paul Jarvis
What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your...Go to the Amazon page to read more & for reviews.
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Contagious: Why Things Catch On - by Jonah Berger
Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that...Go to the Amazon page to read more & for reviews.
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Creativity, Inc. is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and...Go to the Amazon page to read more & for reviews.
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of...Go to the Amazon page to read more & for reviews.
Deep Work: Rules for Focused Success in a Distracted World - by Cal Newport
Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better...Go to the Amazon page to read more & for reviews.
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Delivering Happiness: A Path to Profits, Passion, and Purpose - by Tony Hsieh
In DELIVERING HAPPINESS, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business, through LinkExchange, Zappos, and...Go to the Amazon page to read more & for reviews.
The Design of Everyday Things - by Don Norman
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or...Go to the Amazon page to read more & for reviews.
The Dip: A Little Book That Teaches You When to Quit (and When to Stick) - by Seth Godin
In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right...Go to the Amazon page to read more & for reviews.
Do the Work: Overcome Resistance and Get Out of Your Own Way - by Steven Pressfield
"There is an enemy. There is an intelligent, active, malign force working against us. Step one is to recognize this. This recognition alone is enormously powerful. It saved my life, and it will save...Go to the Amazon page to read more & for reviews.
Don't Make Me Think: A Common Sense Approach to Web Usability - by Steve Krug
Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and...Go to the Amazon page to read more & for reviews.
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future - by Ashlee Vance
Elon Musk spotlights the technology and vision of Elon Musk, the renowned entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, who...Go to the Amazon page to read more & for reviews.
An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can...Go to the Amazon page to read more & for reviews.
There just isn't enough time for everything on our to-do list—and there never will be. Successful people don't try to do everything. They learn to focus on the most important tasks and make sure those...Go to the Amazon page to read more & for reviews.
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The Effective Executive: The Definitive Guide to Getting the Right Things Done - by Peter F. Drucker
The measure of the executive, Peter F. Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as...Go to the Amazon page to read more & for reviews.
So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in...Go to the Amazon page to read more & for reviews.
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Founders at Work: Stories of Startups' Early Days - by Jessica Livingston
Founders at Work: Stories of Startups’ Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak...Go to the Amazon page to read more & for reviews.
Good to Great: Why Some Companies Make the Leap...And Others Don't - by Jim Collins
Good-to-great companies think differently about the role of technology...Go to the Amazon page to read more & for reviews.
The Happiness Advantage: How a Positive Brain Fuels Success in Work and Life - by Shawn Achor
Conventional wisdom holds that if we work hard we will be more successful, and if we are more successful, then we’ll be happy. If we can just find that...Go to the Amazon page to read more & for reviews.
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Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on...Go to the Amazon page to read more & for reviews.
Hooked: How to Build Habit-Forming Products - by Nir Eyal with Ryan Hoover
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a...Go to the Amazon page to read more & for reviews.
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How To Win Friends and Influence People - by Dale Carnegie
Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most...Go to the Amazon page to read more & for reviews.
Ignore Everybody: and 39 Other Keys to Creativity - by Hugh MacLeod
When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and...Go to the Amazon page to read more & for reviews.
Influence: The Psychology of Persuasion - by Robert B. Cialdini, Ph.D.
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of...Go to the Amazon page to read more & for reviews.
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail - by Clayton M. Christensen
The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen.
His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential...Go to the Amazon page to read more & for reviews.
INSPIRED: How to Create Tech Products Customers Love - by Marty Cagan
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the...Go to the Amazon page to read more & for reviews.
In The Plex: How Google Thinks, Works, and Shapes Our Lives - by Steven Levy
Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best...Go to the Amazon page to read more & for reviews.
It Doesn't Have to Be Crazy at Work - by Jason Fried & David Heinemeier Hansson
In this timely manifesto, the authors of the New York Times bestseller Rework broadly reject the prevailing notion that long hours, aggressive hustle, and "whatever it takes" are required to run a successful business today.
In Rework, Jason Fried and David Heinemeier Hansson introduced a new path to working effectively. Now, they build on...Go to the Amazon page to read more & for reviews.
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Keep Going: 10 Ways to Stay Creative in Good Time and Bad - by Austin Kleon
In his previous books Steal Like an Artist and Show Your Work!, both New York Times bestsellers, Austin Kleon gave readers the keys to unlock their creativity and showed them how to become known. Now he offers his most...Go to the Amazon page to read more & for reviews.
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Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a...Go to the Amazon page to read more & for reviews.
Made to Stick: Why Some Ideas Survive and Others Die - by Chip Heath
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with...Go to the Amazon page to read more & for reviews.
Make: Bootstrapper's Handbook - by Pieter Levels
Get an idea from problems in your own life. If you don't have problems that are original enough, become a more original person. Don't build products that are solutions in search of...Go to MakeBook.io now to get your copy.
The Master Switch: The Rise and Fall of Information Empires - by Tim Wu
Analyzing the strategic maneuvers of today’s great information powers–Apple, Google, and an eerily resurgent AT&T–Tim Wu uncovers a time-honored pattern in which invention begets industry and industry begets...Go to the Amazon page to read more & for reviews.
In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had...Go to the Amazon page to read more & for reviews.
The rise of one-million-dollar, one-person businesses in the past five years is the biggest trend in employment today, offering the widest range of...Go to the Amazon page to read more & for reviews.
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Mindset: The New Psychology of Success - by Carol S. Dweck
After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in...Go to the Amazon page to read more & for reviews.
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Netflixed: The Epic Battle for America's Eyeballs - by Gina Keating
The inside story of Netflix’s incredible rise and uncertain future as master of the video universe
Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a...Go to the Amazon page to read more & for reviews.
Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It - by Steven Pressfield
There's a mantra that real writers know but wannabe writers don’t. And the secret phrase is this:
NOBODY WANTS TO READ YOUR SH*T.
Recognizing this painful truth is the first step in the writer's transformation from amateur to...Go to the Amazon page to read more & for reviews.
Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or...Go to the Amazon page to read more & for reviews.
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The Obstacle Is The Way: The Timeless Art of Turning Trials Into Triumph - by Ryan Holiday
The book draws its inspiration from stoicism, the ancient Greek philosophy of enduring pain or adversity with perseverance and resilience. Stoics focus on the things they can control, let go of everything else, and...Go to the Amazon page to read more & for reviews.
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Ogilvy On Advertising - by David Ogilvy
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful...Go to the Amazon page to read more & for reviews.
Outliers: The Story of Success - by Malcolm Gladwell
Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?
His answer is that we pay too much attention to...Go to the Amazon page to read more & for reviews.
Perennial Seller: The Art of Making and Marketing Work that Lasts - by Ryan Holiday
Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?
Holiday explores this mystery by drawing on...Go to the Amazon page to read more & for reviews.
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The Power of Habit: Why We Do What We Do in Life and Business - by Charles Duhigg
In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into...Go to the Amazon page to read more & for reviews.
Pricelss: The Myth of Fair Value (and How to Take Advantage of It) - by William Poundstone
In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by...Go to the Amazon page to read more & for reviews.
Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to...Go to the Amazon page to read more & for reviews.
Purple Cow: Transform Your Business by Being Remarkable - by Seth Godin
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like...Go to the Amazon page to read more & for reviews.
Rework - by Jason Fried & David Heinemeier Hansson
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on...Go to the Amazon page to read more & for reviews.
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Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems
It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens.
In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out a streamlined approach to...Go to the Amazon page to read more & for reviews.
Sam Walton: Made In America - by Sam Walton
Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of...Go to the Amazon page to read more & for reviews.
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Shoe Dog: A Memoir by the Creator of Nike
Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this...Go to the Amazon page to read more & for reviews.
Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered - by Austin Kleon
In his New York Times bestseller Steal Like an Artist, Austin Kleon showed readers how to unlock their creativity by “stealing” from the community of other movers and...Go to the Amazon page to read more & for reviews.
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Small Giants: Companies That Choose to Be Great Instead of Big - by Bo Burlingham
It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at...Go to the Amazon page to read more & for reviews.
From three partners at Google Ventures, a unique five-day process for solving tough problems, proven at more than a hundred companies.
Entrepreneurs and leaders face big questions every day: What’s the most important place to...Go to the Amazon page to read more & for reviews.
The Start-Up J Curve: The Six Steps to Entrepreneurial Success - by Howard Love
A startup unfolds in a predictable pattern; the more aware entrepreneurs are of this pattern, the better able they will be to capitalize on it. Author Howard Love calls this pattern the start-up J Curve: The toughest part of the endeavor is the time between...Go to the Amazon page to read more & for reviews.
Steal Like an Artist: 10 Things Nobody Told You About Being Creative - by Austin Kleon
An inspiring guide to creativity in the digital age, Steal Like an Artist presents ten transformative principles that will help readers discover their artistic side and build a more creative life.
Nothing is original, so embrace influence, school yourself through the work of...Go to the Amazon page to read more & for reviews.
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In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become...Go to the Amazon page to read more & for reviews.
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Thinking, Fast and Slow - by Daniel Kahneman
In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a...Go to the Amazon page to read more & for reviews.
This Is Marketing: You Can't Be Seen Until You Learn to See - by Seth Godin
This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
Great marketers don't use consumers to...Go to the Amazon page to read more & for reviews.
The Tipping Point: How Little Things Can Make a Big Difference - by Malcolm Gladwell
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like...Go to the Amazon page to read more & for reviews.
To Sell Is Human: The Surprising Truth About Moving Others - by Daniel H. Pink
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a...Go to the Amazon page to read more & for reviews.
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“For the last two years, I’ve interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from...Go to the Amazon page to read more & for reviews.
Traction: How Any Startup Can Achieve Explosive Customer Growth - by Gabriel Weinberg
Most startups don’t fail because they can’t build a product.
Most startups fail because they can’t get traction.
Startup advice tends to be a lot of platitudes repackaged with new...Go to the Amazon page to read more & for reviews.
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Tribe of Mentors: Short Life Advice from the Best in the World - by Timothy Ferriss
Tim Ferriss, the #1 New York Times best-selling author of The 4-Hour Workweek, shares the ultimate choose-your-own-adventure book—a compilation of tools, tactics, and habits from 130+ of the world's top performers. From iconic entrepreneurs to...Go to the Amazon page to read more & for reviews.
Trust Me, I'm Lying: Confessions of a Media Manipulator - by Ryan Holiday
Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or...Go to the Amazon page to read more & for reviews.
Turning Pro - by Steven Pressfield
The follow-up to his bestseller The War of Art, Turning Pro navigates the passage from the amateur life to a professional practice...Go to the Amazon page to read more & for reviews.
Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept...Go to the Amazon page to read more & for reviews.
Ten years ago, the idea of getting into a stranger's car, or a walking into a stranger's home, would have seemed bizarre and dangerous, but today it's as common as...Go to the Amazon page to read more & for reviews.
Vagabonding: An Uncommon Guide to the Art of Long-Term World Travel - by Rolf Potts
Vagabonding is about taking time off from your normal life—from six weeks to four months to two years—to discover and experience the world on...Go to the Amazon page to read more & for reviews.
The War of Art - by Steven Pressfield
Think of The War of Art as tough love... for yourself.
Since 2002, The War of Art has inspired people around the world to defeat "Resistance"; to recognize and knock down dream-blocking barriers and to silence the...Go to the Amazon page to read more & for reviews.
The Warrior Ethos - by Steven Pressfield
WARS CHANGE, WARRIORS DON'T
We are all warriors. Each of us struggles every day to define and defend our sense of purpose and integrity, to...Go to the Amazon page to read more & for reviews.
Reddit hails itself as "the front page of the Internet." It's the third most-visited website in the United States--and yet, millions of Americans have no idea what it is.
We Are the Nerds is an engrossing look deep inside this...Go to the Amazon page to read more & for reviews.
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As Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in human history. And when that power is...Go to the Amazon page to read more & for reviews.
Words That Work: It's Not What You Say, It's What People Hear - by Frank Luntz
In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we...Go to the Amazon page to read more & for reviews.
Zero to One: Notes on Startups, or How to Build the Future - by Peter Thiel
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to...Go to the Amazon page to read more & for reviews.
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